Kick off the training wheels
When I was a kid learning to ride a bike, I was convinced that I first needed to figure out how to balance. You know... without moving. Fortunately, my mom saw my predicament and one day just pushed me and my bike off the driveway. To my surprise I didn't fall, and pretty quickly I was cruising around the neighborhood on my own. The lesson?
It's hard to get stability without forward momentum.
Similarly, I often notice a key balancing moment when the enterprises I work with go from being just promising ideas to something tangible. In India - for a new venture that promoted soy protein and nutrition - that moment came when our local team went from just talking about soy protein to actually cooking with it in their neighbors' kitchens… hundreds of them. Those experiences, and what it took to make them happen, changed everything: building an initial set of capabilities, credibility, and consumer relationships that actually pulled the business forward.
It's understandable that with so many details to manage in launching a business, you might instead get stuck in my poverbial driveway. But the key is to concentrate less on what your business will look like once it gets moving, and just figure out what you need to do to get it moving. Focus your efforts on an attainable breakthrough that will change everything.
