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Fair Trade

Announcing “Hoop Funds” crowd-funding "deals" for fair trade products & producers

Fund Your Sweater and wear it too

I've never done a micro-loan or groupon, but just did @JoinTheHoop. A nice shirt or present for my wife + microloan + savings. Brilliant. -Dan Ancona

I'm really excited to announce our latest offering from the Hoop: crowd-funding "deals" for sustainable & fair trade products & producers. Check out the press release below for more, and please forward it on.

SF Based Hoop Fund unveils new crowd-funding Deals campaign combining fair-trade and personal investment

The “Fund Your Sweater, and Wear it Too” Campaign does exactly what it says, it gives consumers a way to do good while getting a deal. “Hoop Fund” deals combine sustainable and fair trade products with a personal investment in the people producing them.

Thanks to a partnership with Indigenous Designs, a $25 gift on hoopfund.com gets you a $35 credit towards any Indigenous product and a $10 micro-loan towards their women weavers, a vocational training project that enables women in Peru to learn new skills and earn a higher income. Visit this deal at hoopfund.com.

The Hoop at SOCAP10

Kartika and Maia at the Hoop Booth at SOCAP10

When we started working together on the Hoop Fund back in March we knew we wanted to use SOCAP as a launching point. The Social Capital conference, in its third year, is a pioneering conference that brings together investors, entrepreneurs, advocates and more at the intersection of money and meaning. And of course since the Hoop is about everyday people becoming social capitalists and creating personal meaning in what they buy, we were pretty sure that SOCAP10 would be a great fit for us.

We were right.

SOCAP10, hosted last week at the Fort Mason Center here in San Francisco, brought the Hoop close to 250 new lenders and another 250 advocates who picked up a laptop sleeve made by our producer partners at XS: a phenomenal organization based in Indonesia that works with trash pickers and local sewers.

We offered attendees the opportunity to pick up a laptop sleeve, dedicate a SOCAP-funded loan to help XS’s pickers and sewers improve their market access, or do both by funding a loan themselves. A huge number of people chose the third option, putting up their own money to fund the loan while also enjoying and showing off the bag, which was designed from Mitsubishi seat-cover material that XS diverted from a landfill. More people stepped up to also fund our other loans too, with our project with the Acopagro Chocolate Cooperative in Peru almost being filled by Day 3...

[Read more at JoinTheHoop.com]

The Pioneer Launch of the Hoop Fund

The Pioneer Launch of the Hoop Fund

We had a phenomenal launch event for the Hoop Fund here in San Francisco this month, with more than a hundred of our close friends and colleagues coming together for the unveiling our website and to see what we're doing with two of our founding partners: Indigenous Designs and Alter Eco.

With Alter Eco chocolate, quinoa, and rice for people to enjoy, and designer apparel from Indigenous Design to try on, we presented five loan projects for the communities behind all the fantastic products on display: from a seed bank for the grower’s of Alter Eco’s red jasmine rice in Thailand, to a hand knitting loom for the weavers of Indigenous sweaters in Peru. All in all we raised $1200 in 0% loans that night for those projects and three others, and we’re working hard to get those projects fully funded.

The Hoop Fund

We were excited about how enthusiastically people responded to our vision of “invested consumption”: how we each can invest in the makers of great products in the developing world, and create our own personal stories about how we turned our consumption into something more meaningful. “I want to invest in chocolate!” one attendee told me after sampling several pieces of Alter Eco’s organic Dark Velvet chocolate.

To read more, head on over to the Hoop!

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