Announcing “Hoop Funds” crowd-funding "deals" for fair trade products & producers

Fund Your Sweater and wear it too

I've never done a micro-loan or groupon, but just did @JoinTheHoop. A nice shirt or present for my wife + microloan + savings. Brilliant. -Dan Ancona

I'm really excited to announce our latest offering from the Hoop: crowd-funding "deals" for sustainable & fair trade products & producers. Check out the press release below for more, and please forward it on.

SF Based Hoop Fund unveils new crowd-funding Deals campaign combining fair-trade and personal investment

The “Fund Your Sweater, and Wear it Too” Campaign does exactly what it says, it gives consumers a way to do good while getting a deal. “Hoop Fund” deals combine sustainable and fair trade products with a personal investment in the people producing them.

Thanks to a partnership with Indigenous Designs, a $25 gift on gets you a $35 credit towards any Indigenous product and a $10 micro-loan towards their women weavers, a vocational training project that enables women in Peru to learn new skills and earn a higher income. Visit this deal at

About the Hoop Fund:
The Hoop Fund is a unique crowd-funding platform that combines sustainable products with a direct, personal investment in the farmers or artisans who make them. The Hoop enables consumers to be investors in products that do good for the world. To know more about the current campaigns please visit

About Indigenous Designs:
For over 17 years, Indigenous Designs has been a pioneer in fair trade, organic apparel, featuring handcrafted clothing made with beautiful fibers like organic cotton, alpaca, “wild silk” and merino wool. Indigenous Designs is committed to supporting and preserving fair trade wages and artisan cooperatives, investing in natural and organic fibers and environmentally-friendly dyes, and spreading the beauty of handmade, eco fashion.