The World Resources Institute has officially launched NextBillion.net, an online community focused on the intersection of business, innovation and poverty. We were lucky enough to get an early look at NextBillion, and WRI was kind enough to quote our impressions in their press release. See for yourself!
New WRI Blog Targets 'Next Billion' Consumers Dollars
WASHINGTON, May 27, 2006 - The World Resources Institute has launched an interactive blog focusing on business's role in eradicating world poverty. The organization hopes to position its new "NextBillion.net -- Development through Enterprise" blog as "the world's premiere online water cooler and conference room" for socially responsible business development.
Previously, there have been e-mail lists for such business developers, but NextBillion.net allows development and poverty reduction to reach a new level by offering a bottom-up educational resource and threaded-discussion tool for everyone from multinational executives to small-business entrepreneurs.
Representatives of companies such as Microsoft, Hewlett-Packard, Pitney Bowes, DuPont and SC Johnson (as well as many innovative individuals) have already begun posting comments and discussions on the blog. For instance, noted author Stuart Hart posted exclusive content this week detailing issues highlighted in his new book, Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems. Additionally, with today's official launch, NextBillion.net's creators expect to quickly establish the site as the top news feed and content resource for corporations, foundations, the business-school community, poverty NGOs, development organizations, and many others.