theories of change

Theories of change and new ways to look at the world.

Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Sidestep industry boundaries, and make your competition irrelevant. Through numerous case studies (Starbuck's, Southwest Airlines, Curves, Cirque du Soleil, and more), Kim and Mauborgne provide a number of analytical tools to help you through the process of analyzing and growing new industries, aka "Blue Oceans". We've even adapted some of these tools to use during implementations of the BoP Protocol.

How to Change the World

How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
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Bornstein provides a compendium of social entrepreneurs and how they are changing their worlds, while offering some observations and principles of social entrepreneurship along the way. Though the stories and examples tend to stay on the non-profit side of the fence, the book is a valuable read for those looking for inspiring stories and real life examples of how people are using entrepreneurial energy to better the world.

Whose Reality Counts

Whose Reality Counts?: Putting the First Last
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If you're going to be an agent of change, then a certain amount of navel gazing is required: after all, how can you change anyone if you're not sure of who you are yourself? Robert Chambers' "Whose Reality Counts" has been required reading for the teams I've worked with, to better understand our own conditioning and realities before we try to change them. A tough read at times, but a valuable one. Also comes with an introduction to participatory methodologies such as PRA.

Building Powerful Community Organizations

Building Powerful Community Organizations: A Personal Guide to Creating Groups that Can Solve Problems and Change the World
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Want to create a new market? Then you need to learn how to ground your business within communities and how to build movements. While not written for entrepreneurs, Building Powerful Community Organizations is a great resource for anyone operating on the social side of enterprise. We used to draw more from participatory methodologies such as PRA, but found that creating a new consumer market was about creating new community institutions and movements, not just fostering participation.

Buying In

Buying In: The Secret Dialogue Between What We Buy and Who We Are
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Buying In is a deep dive into why we buy what we do and a critical look at how markets and consumer communities are created. Covering case studies of how consumers made and embraced brands like Red Bull, Timberland, American Apparel, and Method, Buying In is recommended to anyone that relies on social capital, word of mouth, and status for their businesses. Social entrepreneurs, that's you.

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