inspirations

Stories to inspire you and demonstrate what's possible

Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Sidestep industry boundaries, and make your competition irrelevant. Through numerous case studies (Starbuck's, Southwest Airlines, Curves, Cirque du Soleil, and more), Kim and Mauborgne provide a number of analytical tools to help you through the process of analyzing and growing new industries, aka "Blue Oceans". We've even adapted some of these tools to use during implementations of the BoP Protocol.

How to Change the World

How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
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Bornstein provides a compendium of social entrepreneurs and how they are changing their worlds, while offering some observations and principles of social entrepreneurship along the way. Though the stories and examples tend to stay on the non-profit side of the fence, the book is a valuable read for those looking for inspiring stories and real life examples of how people are using entrepreneurial energy to better the world.

Tales of a Shaman's Apprentice

Tales of a Shaman's Apprentice: An Ethnobotanist Searches for New Medicines in the Amazon Rain Forest
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For passionate outsiders trying to observe and preserve the good in a community or culture, Mark Plotkin's chronicle of his first fifteen years in the Amazon is an inspiring read. And although the book is now over ten year’s old, his coverage of the history and challenges of the region makes Tales required reading for anyone looking to work with communities in the Amazon.

Buying In

Buying In: The Secret Dialogue Between What We Buy and Who We Are
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Buying In is a deep dive into why we buy what we do and a critical look at how markets and consumer communities are created. Covering case studies of how consumers made and embraced brands like Red Bull, Timberland, American Apparel, and Method, Buying In is recommended to anyone that relies on social capital, word of mouth, and status for their businesses. Social entrepreneurs, that's you.

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