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Capturing the Unexpected Innovation - MTN villagePhone (Uganda)

Where should you look for the unexpected? Try finding a different world view.



"the unexpected success is not just an opportunity for innovation; it demands innovation. It forces us to ask, What basic changes are now appropriate for this organization in the way that it defines its business? Its technology? Its markets? If these questions are faced up to, then unexpected success is likely to open up the most rewarding and least risky of all innovative opportunities."

- Peter Drucker, Innovation and Entrepreneurship

At BRINQ, we believe those living in the Base of the Pyramid (BOP), the so-called poor, are a huge source for something unexpected: innovation. And particularly a type which we like to call "innovation in utility", the novel and unexpected ways in which people use technology. It's simple really, when does your invention become a true innovation?

Somebody uses it.

Lots of somebodies, and often in a way you didn't expect.

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