Belated Postcards from India and Brazil
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Everyone knows what it’s like… you’ve got stack of postcards, a head full of great experiences and even with all your best intentions, you just get too caught up in what you’re doing to write it all down and pop them in the mail. Well writing posts can be the same way, so here’s a belated summary of the last six months in India and Brazil. India and the BoP Protocol In April, my colleague Erik Simanis (of Cornell) and I headed out to India to guide the Solae Company in its implementation of the Base of the Pyramid Protocol. The initiative is being run by Enterprise for a Sustainable World (for whom I’m a senior consultant) and Cornell University’s SGE (with Stu Hart, Duncan Duke, et al.) The project is in the state of Andhra Pradesh, India and we are conducting implementations of the Protocol in two different sites, the Indiramma Nagar slums of Hyderabad and in villages in the Parvathagiri mandal of Warangal District. The initial phase of the implementation involved a seven member team and was conducted over a 16 week period from April 16 to July 30, 2006, which included an 11 week in-field immersion period and a 5 week data gathering and business concept development period. This is the second implementation of the BoP Protocol, the first being the 2005 pilot with SC Johnson in Kenya (also involving me, Erik, and others from Cornell). Highlights of the India immersion include:
These projects are intense, no two ways about it, but they’re transformational too. My thanks to Padma, Ravi, Shweta, Sonika, Paul, Srini, Murali, Nanda, Padmaja, Indira, Klavathi, Muneer and so many more who made the project a success and at times a true joy. And of course to Erik, who’s not only the brains behind the Protocol, but its driving energy as well… the man doesn’t need sleep. Finally, I will always remember the final night in the home of Sheik Baba and Sultana, when I had just presented my host family with a few packs of crayons and coloring books. An early monsoon rain had come and the alleys in the slum were flooded, water was leaking through the corrugated steel roof, yet everyone in the family was coloring - father, mother, grandmother, sons, daughters and nieces - everyone was intent, everyone was smiling. It was beautiful. The Protocol work with Solae in India is continuing, with several business concepts having come out of the immersion. Erik has already returned once to India and I’ll be going back in December, while a team on the ground is being assembled to pilot the businesses. Brazil e BRINQ I’ve been back in Rio de Janeiro since August and although I continue to assist the Protocol projects in India, my focus is turning once more back to Brazil. I have been working as a Development Advisor for Catalytic Communities (of whom much has been written on this site) while also pitching proposals for the BoP Protocol to companies here in Brazil. BRINQ as a business concept, to assist and support local innovators of toys and play, is still being thought through, but little practically is being done as I focus on other opportunies. However BRINQ as a place to share stories and promote local stories is still very much alive. Look for more of that to come from the BRINQ Workshop once again - there is a backlog of stories from India and elsewhere. In late January I’ll be going on a trip to the Amazon with Projeto Bagagem visiting communities along the river over a week-long tour. Since I first started in this line of work, I’ve always dreamed of visiting the Amazon and getting to know more of the communities in the interior of Brazil. Realizing a dream is a beautiful thing. I’m so lucky to get to do what I do. -Patrick A few links:
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“I’d love to hear your impressions,” Theresa said to me as we boarded the bus outside of Rocinha, “about what you think of the communities here vs. where you lived in Kenya.” Here was Rio de Janiero, Brazil and in Kenya was Kibera, a million-person shantytown in Nairobi, where I had just spent the
Bezerra quickly started us on a walking tour of the neighborhood and I began making comparisons between Asa Branca and Kibera. My first impression was that most Kiberans would be thrilled to live in a place like Asa Branca. Sure, like Kibera there were some scrap metal shacks for homes and a river with overflowing garbage behind the community, however mixed in amongst it all were charming, locally built houses, one and two story structures of cement or wood with red clay tiled roofs and green gardens in front. Even the shacks had potted plants hanging on their outer walls, the level of care bearing no relation to the quality of the building material. And, trash-laden river aside, the community was clean and the streets were smooth, there were no open sewage trenches and we’d even see the occasional parked car and speed bumps. This is what Kibera could be like if allowed to develop, I thought.
It wasn’t so bad at first, when Theresa began speaking I was able to follow along, she had prepped me before hand (in English) about the proposal she would present, about CatComm’s new strategy for partners and growth. Muito tranquilo. However once people started responding, once bodies leaned forward and hands started churning, my bearings slipped out from under me and the sea became choppy. At times I would grasp the topic of the conversation and understand its flow, but then just as suddenly a new wave of words, sounds, and Brazilian passion would descend upon me, and my head would be plunged into the deep, tumbling out of control and comprehension lost, finally clawing my way to the surface only to think “Meu Deus, como a gente veio pra cá” “How the heck did we end up here?”


