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Innovation, entrepreneurship, & play
in the Base of the Pyramid

Articles about business, poverty, and innovation in the the Base of the Pyramid (BOP), the 4+ billion people living in the base of the world's economic pyramid. Suggest an article or story.

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11/10/2006

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Belated Postcards from India and Brazil

Filed under: — Patrick@BRINQ @ 11:56 EST

Everyone knows what it’s like… you’ve got stack of postcards, a head full of great experiences and even with all your best intentions, you just get too caught up in what you’re doing to write it all down and pop them in the mail.

Well writing posts can be the same way, so here’s a belated summary of the last six months in India and Brazil.

India and the BoP Protocol

In April, my colleague Erik Simanis (of Cornell) and I headed out to India to guide the Solae Company in its implementation of the Base of the Pyramid Protocol. The initiative is being run by Enterprise for a Sustainable World (for whom I’m a senior consultant) and Cornell University’s SGE (with Stu Hart, Duncan Duke, et al.) The project is in the state of Andhra Pradesh, India and we are conducting implementations of the Protocol in two different sites, the Indiramma Nagar slums of Hyderabad and in villages in the Parvathagiri mandal of Warangal District.

The initial phase of the implementation involved a seven member team and was conducted over a 16 week period from April 16 to July 30, 2006, which included an 11 week in-field immersion period and a 5 week data gathering and business concept development period. This is the second implementation of the BoP Protocol, the first being the 2005 pilot with SC Johnson in Kenya (also involving me, Erik, and others from Cornell).

Highlights of the India immersion include:

  • weeks of 45+ degree C weather followed by weeks of monsoon rains;
  • working with close to 100 different community members (90% women) across the two sites;
  • a week-long homestay with a generous Muslim family (of 8) in their one room house in the Indiramma Nagar slum cluster;
  • weeks living in Parvathagiri village and dining on spicy local cuisine (lots of burning ears and teary eyes);
  • eating a lifetime’s worth of rice and then a lifetime’s more; learning to eat rice, dal, curry, and all sorts of sloppy tasty things with my right hand;
  • playing homemade games with the kids (which I always lost) and cruising around (by rickshaw, car, or foot) with the local youths;
  • teaching English idioms to a generous and self-taught Muslim youth and friend;
  • running 15 Participatory Rural Appraisal sessions, 17 entrepreneurship and business development workshops, and dozens of meetings and interviews with community groups;
  • mangling both Hindi and Telegu - Urdu too;
  • attending both Hindu and Muslim weddings;
  • discovering ancient temples, trees that ooze the local brew (toddy), and the simple yet engrossing joy of lightbulbs, insect hatches, and hungry geckos;
  • being irate at controlling husbands, furious with self-appointed elites, frustrated by saviour-type mentalities, and humbled by too-wise children;
  • “mexican” mariachi bands singing Simon & Garfunkel, Donald Duck ventriloquists at the Buddha, karaoke dancing, and daytime coffee shops that are more like night clubs… recognizing what a local weirdo I am for not getting any of it;
  • being simultaneously overwhelmed and awed by the sheer press of India’s culture and populace, catching a glimpse of the weight of a world full with people.

These projects are intense, no two ways about it, but they’re transformational too. My thanks to Padma, Ravi, Shweta, Sonika, Paul, Srini, Murali, Nanda, Padmaja, Indira, Klavathi, Muneer and so many more who made the project a success and at times a true joy. And of course to Erik, who’s not only the brains behind the Protocol, but its driving energy as well… the man doesn’t need sleep. Finally, I will always remember the final night in the home of Sheik Baba and Sultana, when I had just presented my host family with a few packs of crayons and coloring books. An early monsoon rain had come and the alleys in the slum were flooded, water was leaking through the corrugated steel roof, yet everyone in the family was coloring - father, mother, grandmother, sons, daughters and nieces - everyone was intent, everyone was smiling. It was beautiful.

The Protocol work with Solae in India is continuing, with several business concepts having come out of the immersion. Erik has already returned once to India and I’ll be going back in December, while a team on the ground is being assembled to pilot the businesses.

Brazil e BRINQ

I’ve been back in Rio de Janeiro since August and although I continue to assist the Protocol projects in India, my focus is turning once more back to Brazil. I have been working as a Development Advisor for Catalytic Communities (of whom much has been written on this site) while also pitching proposals for the BoP Protocol to companies here in Brazil. BRINQ as a business concept, to assist and support local innovators of toys and play, is still being thought through, but little practically is being done as I focus on other opportunies. However BRINQ as a place to share stories and promote local stories is still very much alive. Look for more of that to come from the BRINQ Workshop once again - there is a backlog of stories from India and elsewhere.

In late January I’ll be going on a trip to the Amazon with Projeto Bagagem visiting communities along the river over a week-long tour. Since I first started in this line of work, I’ve always dreamed of visiting the Amazon and getting to know more of the communities in the interior of Brazil. Realizing a dream is a beautiful thing.

I’m so lucky to get to do what I do.

-Patrick

A few links:

9/20/2005

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Side Effects - A Day in the Community

Filed under: — Patrick@BRINQ @ 15:27 EDT

“I’d love to hear your impressions,” Theresa said to me as we boarded the bus outside of Rocinha, “about what you think of the communities here vs. where you lived in Kenya.” Here was Rio de Janiero, Brazil and in Kenya was Kibera, a million-person shantytown in Nairobi, where I had just spent the previous three months living and working. Theresa and I were catching a bus to the outskirts of Rio for a visit with local community leaders and to spend a “Day in the Community”, a regular event that brings together children and neighbors from six of Rio’s favelas, Brazil’s illegal communities. Theresa and I found a seat as the bus lurched forward and I sat there wondering about her request. What preconceptions had living in an African slum given me about a South American one?

The bus picked up speed and Rocinha faded into the distance. I leaned back into the seat and rubbed the palms of my hands over my face; my head was in a whirl, not just from the warm Brazilian hospitality and strong caipirinhas of my night out before but also from the eclectic route we were taking through Rio. We had started our trip in the beautiful and trendy neighborhood of Jardim Botânico, with lush green mountains and inland lagoon, switched buses in front of Rocinha, the Americas’ largest squatter city with its two hundred thousand residents and overflowing hillside houses, and were on our way to Asa Branca, a twenty year old favela I knew nothing about, yet somehow had inadvertently impacted months before. Theresa looked at me for a moment and gave my shoulder a squeeze, sensing if not understanding my confusion. I let my hands fall back to my lap and I smiled back at her, relaxing a little before turning my gaze back to the passing communities.

Theresa Williamson is the founder and executive director of Catalytic Communities (CatComm), a Washington D.C. and Rio based organization that creates spaces to empower community leaders. These spaces, both physical and virtual, are designed to share solutions and foster new relationships, in the process growing a local/global network that catalyzes community development and engagement. I never could have predicted that a chance encounter with Theresa nine months before in San Francisco would draw me into this world-changing network. However, CatComm’s mission of creating connections is mirrored in Theresa’s personality and so it was no real surprise that here I was, stepping off the bus onto a dusty street corner in a Brazilian favela with Asa Branca’s community leader, Carlos “Bezerra” Costa, reaching out his arms to greet me like an old friend. The strangest part of it all was that despite this being my first visit to Asa Branca, I knew that I had already been there. I had Theresa and CatComm to thank for that.

Bezerra quickly started us on a walking tour of the neighborhood and I began making comparisons between Asa Branca and Kibera. My first impression was that most Kiberans would be thrilled to live in a place like Asa Branca. Sure, like Kibera there were some scrap metal shacks for homes and a river with overflowing garbage behind the community, however mixed in amongst it all were charming, locally built houses, one and two story structures of cement or wood with red clay tiled roofs and green gardens in front. Even the shacks had potted plants hanging on their outer walls, the level of care bearing no relation to the quality of the building material. And, trash-laden river aside, the community was clean and the streets were smooth, there were no open sewage trenches and we’d even see the occasional parked car and speed bumps. This is what Kibera could be like if allowed to develop, I thought.

As we walked down dusty white streets past houses, stores and bars, I noticed that Bezerra would introduce Theresa to the people on the street as “a member of my family”, each introduction provoking Theresa to flash a warm smile. Theresa explained to me that the engagement with Bezerra and Asa Branca is one of CatComm’s longest running relationships; Theresa has personally been documenting the community’s development for years and Bezerra is a regular visitor to the Casa do Gestor Catalisador, CatComm’s community hub in Rio. Asa Branca is a great example of how a community can solve its own problems: while the city government ignored it, Asa Branca organized to install its own community sewage system and to raise its streets against flooding. That project and others are documented in detail in CatComm’s Community Solutions Database, available in three languages at http://www.CatComm.org/ The database is one of CatComm’s most important tools and is the main draw to the organization, but the power of Catalytic Communities is not just captured in the solutions found on its website, nor just in the Casa where community leaders meet. Actually, what CatComm does is only a fraction of what it creates, evident in the fact that I was now sitting down to have lunch with Bezerra and his family.

Allow me to explain.

(more…)

9/03/2005

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Learning to Swim - Back in Brazil

Filed under: — Patrick@BRINQ @ 12:53 EDT

I’ve been very happy with how far my Portuguese has come, especially after having been gone from Brazil for so long, yet my ability to communicate here is like being able to swim in a gentle sea, quando as coisas estão tranquilas, tudo bom! (When things are calm, all is good!) But while sitting in on CatComm’s open forum, a meeting for feedback from community partners and constituents, I experienced a very different world of linguistic aquatics; visualize the crashing waves at Ipanema, Brazil’s most famous of beaches, where the people are beautiful but the weak stay out of the water.

Last night, a dozen of us met inside the Casa do Gestor Catalisador, CatComm’s home and technology hub in Rio, located on the edge of the downtown, in a historic district by the bay and the center of the old slave trade. Around us on the Casa walls, on mounted wood or printed t-shirts, hung windows into the world of the favelas, the works of Brazilian photographer Maurício Hora, a man with an incredible capacity to capture the spirit of place on film. Maurício sat to my left, Theresa to my right, the rest were spread out in a circle around the room, community leaders and artists, passionate Brazilians all; not quite what my beach and bar Portuguese had prepared me for.

It wasn’t so bad at first, when Theresa began speaking I was able to follow along, she had prepped me before hand (in English) about the proposal she would present, about CatComm’s new strategy for partners and growth. Muito tranquilo. However once people started responding, once bodies leaned forward and hands started churning, my bearings slipped out from under me and the sea became choppy. At times I would grasp the topic of the conversation and understand its flow, but then just as suddenly a new wave of words, sounds, and Brazilian passion would descend upon me, and my head would be plunged into the deep, tumbling out of control and comprehension lost, finally clawing my way to the surface only to think “Meu Deus, como a gente veio pra cá” “How the heck did we end up here?”

The Brazilian love of talking on top of one another means a whole different set of cultural cues apply here, how do you tell if someone is staying civil and respectful, how do you tell what is a constructive conflict and what is not? Brazilians are a passionate people and many debate with animation and emotion, loudly at times, which are all traits that I can relate well to. How many times in Kenya did it appear that Erik and I were about to come to blows, when in fact, we were only just getting warmed up?

However it’s clear that for us to do Protocol work here, guiding a creative collision of world-views, will require a lot of preparation, both in our language and in our ability to train and support other people. The language barrier makes proactive leadership absolutely necessary. I can continue to improve my Portuguese, but the only effective way forward is to make sure that more appropriate people know what they’re doing and supporting them, there’s no other choice. Which, if you think about it, is really the only way our work in the Base of the Pyramid can come alive, working with others, training new people, supporting them, and then to some degree, letting go. It’s hard to imagine us doing here exactly what we did in Kenya: Erik, and I directly facilitating exercises and discussions. Here we would have to plan for miscommunication, slow down for better understanding. Though in truth we did not always understand what was going on in Kenya either, our Kiswahili was worse than my Portuguese, and patience was always key.

It’s funny to think about what has become one the defining aspects of my life, the constant search for uncomfortable situations and new things to be ignorant about. There’s something a little crazy about that, something a little strange about someone who has to go so far from what he knows to find meaningful work, to feel content yet not comfortable. I suppose it’s all a search for meaning and growth and as Erik loves to say, “If what you’re doing feels comfortable, then you’re probably not doing something new!” Optimal ignorance is another phrase we love to throw around: optimal is when you know enough to be respectful, but not enough to know what is impossible. You’re able to do things in someone else’s backyard that you could never do in your own. You just don’t know enough not to try. A clueless gringo has his uses after all, but at the very least he does need to learn to keep his head above the water.

Time to go swimming again.

***

Notes for the unfamiliar:

  • Theresa -> Theresa Williamson, founder and executive director of Catalytic Communities
  • CatComm -> Catalytic Communities, an amazing organization in Rio that provides spaces for community leaders to meet and exchange ideas, both physical spaces (the Casa) and virtual spaces (http://www.CatComm.org), inpsiring and empowering a global network of community leaders and solutions.
  • Favela -> a Brazilian slum or shanty town, the word’s origins are from a particular slum in Rio, the first, historically known as Morro da Favela, but today known as Morro do Providência, where photographer Maurício Hora was born and raised. To view Maurício’s work visit http://www.favelarte.com/ An exposition of Maurício’s work is currently on display at CatComm’s Casa in Rio.
  • Erik -> Erik Simanis, Co-Director of the Base of the Pyramid Protocol and team leader of the Protocol pilot team in Kenya
  • Protocol -> Base of the Pyramid Protocol, a process by which multinational companies can engage poor communities to form new partnerships and to co-create new business opportunities for the communities and the company. For more on the protocol and pilot see http://www.bop-protocol.org and http://www.BRINQ.com/kenya/
  • Me -> Patrick Donohue, a recovering computer scientist and MBA, refugee from the rapid to riches dot-com culture, and member of the BoP Protocol pilot test in Kenya; in Brazil to write a case study of Catalytic Communities and to practice swimming in Portuguese.

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