For those that have followed our work here at BRINQ, our efforts with the toy industry, and our focus on discovering "Innovation in Utility", the Boston Globe has an article which has gotten us really EXCITED!!! It even starts with an example from the toy industry!

Here’s a quick quote, you can find a link to the rest of the article below:

Ultimately, user-centered innovation may transform not only companies’ product development processes but also business models, turning them into the providers of innovation toolkits to users and the marketers of their innovations, [MIT’s] von Hippel suggests.

Innovation toolkits!! We definitely need to talk to this guy!

• Manufacturers learn from users’ creativity - the Boston Globe
• Democratizing Innovation Von Hippel’s new book, available online via a Creative Commons License
• Slashdot discussion - Slashdot.org - News for Nerds - Stuff that Matters
• Capturing the Unexpected Innovation - BRINQ - Innovation at Play