The BRINQ blog

Articles about strategy, technology, and designing high impact products and businesses.

Occupy your supply chain - can crowdsourcing be a game changer for sustainable brands?

Sustainable Life Media

Sustainable brands have the opportunity to take advantage of this new level of connectivity with producers and consumers to do what their profit-only competitors cannot: build passionate, engaged customers around real stories of impact.

My team at the Hoop and I just had great piece published by Sustainable Life Media where we discuss how crowdsourcing is the key to unlocking massive customer engagement opportunities that only sustainable brands can master.

Millions of people across the globe have been inspired by the recent "occupy" movement that has ignited in Wall Street, a movement that at its heart is about the rights to participate, share, and have a voice in global forces shaping our lives. We believe that sustainable brands and companies investing in sustainable supply chains are a phenomenal foundation for everyday people to start participating in supply chains of products that come through our lives every day.

These companies not only have the impact that inspire real participation, but stories that can - and should - be owned and shared by everyone involved across the whole value chain: from producer, to brand, to retailer, to customer. Crowdsourcing is a unique and powerful way to enable that mass ownership.

Check out the article!

The Hoop Fund in Forbes, the Wall Street Journal, and more

The Hoop in the Wall Street Journal

We had a great summer in terms of press coverage at the Hoop Fund, with stories in the Wall Street Journal, Forbes, Reuters, Triple Pundit, and Fair Trade USA.

Below are couple of excerpts from Forbes and the Wall Street Journal.

Forbes - Greed has gone good

By Elimra Bayrasli

Patrick Donohue, Co-Founder & CEO of the Hoop Fund, an e-Bay meets Kiva crowd funding platform that allows individuals to purchase “ethically” products and to invest in the farmers and artisans behind them, is hoping for the same. “We are looking for partners and investors to help us take the Hoop to the next level,” says Donohue. They just kicked off a new seed round of $350k, of which they’ve raised $75k from Hub Ventures and First Light Ventures.” Donohue notes that both are “pioneers in the SOCAP community.”

Community caught my eye. It’s not a term you’d find flowing from Wall Street’s lips. Donohue believes that’s changing.

“When the market’s crashed in 2008, I think a lot of people realized just how much we need community. Not only did out of control money put us in a bad situation, but we realized that we can’t rely 100% on 401ks and the market to take care of us. Trying to make so much money so that you don’t need anyone is a ridiculous and lonely pursuit. So impact investing not only helps build the types of community infrastructure we need to thrive, but it also forces us to view our financial returns along side the society we’re building and what we’re doing to our ecosystems. It keeps us connected. That’s a very good thing.”

Announcing “Hoop Funds” crowd-funding "deals" for fair trade products & producers

Fund Your Sweater and wear it too

I've never done a micro-loan or groupon, but just did @JoinTheHoop. A nice shirt or present for my wife + microloan + savings. Brilliant. -Dan Ancona

I'm really excited to announce our latest offering from the Hoop: crowd-funding "deals" for sustainable & fair trade products & producers. Check out the press release below for more, and please forward it on.

SF Based Hoop Fund unveils new crowd-funding Deals campaign combining fair-trade and personal investment

The “Fund Your Sweater, and Wear it Too” Campaign does exactly what it says, it gives consumers a way to do good while getting a deal. “Hoop Fund” deals combine sustainable and fair trade products with a personal investment in the people producing them.

Thanks to a partnership with Indigenous Designs, a $25 gift on hoopfund.com gets you a $35 credit towards any Indigenous product and a $10 micro-loan towards their women weavers, a vocational training project that enables women in Peru to learn new skills and earn a higher income. Visit this deal at hoopfund.com.

Hub Ventures - Accelerating Social Enterprises

Hub Ventures Spring 2011 Cohort

What happens when you put 16 up & coming social entrepreneurs together for 12 weeks to work out which 3 should split a $225,000 pot?

A whole lot of collaboration and stronger social enterprises.

Hub Ventures is a 12-week evening program in the SF Bay Area that provides funding and mentorship to a community of 16 entrepreneurs building solutions for a better world. My company, the Hoop Fund, was one of the 16 ventures accepted to the program, which is being built as a kind of Y-Combinator for social ventures.

The overarching goal of Hub Ventures is to make each of our ventures ready for our next stage of growth, and to match us with investors that will get us there.

At the heart of the program is a peer-review "Village Capital" process that leverages collective intelligence for success and empowers participating entrepreneurs to think like investors. In addition to the $225k in funding from Hub Ventures itself, the 16 of us have been meeting each week to get our ventures ready for Investor Day on June 16, where we'll all pitch to room full of investors looking to invest in social enterprises.

Some of the other ventures include:

  • Smart Markets: pioneering a system enabling households to "Save & Trade" unused energy & water.
  • NextDrop: winner of this year's Global Social Venture Challenge, is building a "lite" smart grid in South Asia that enables families to know when they're water is being turned on, saving thousands of lost hours waiting for water.
  • enabling families in South Asia know when they're water's coming,
  • LoudSauce - the world’s first crowdfunded media buying platform, where users promote ideas that matter through mainstream advertising channels like TV, billboards, and more.
  • Zamzee - an online rewards program for teens powered by their physical activity and a pocketsize Zamzee device that tracks their daily movement.

The Hoop at SOCAP10

Kartika and Maia at the Hoop Booth at SOCAP10

When we started working together on the Hoop Fund back in March we knew we wanted to use SOCAP as a launching point. The Social Capital conference, in its third year, is a pioneering conference that brings together investors, entrepreneurs, advocates and more at the intersection of money and meaning. And of course since the Hoop is about everyday people becoming social capitalists and creating personal meaning in what they buy, we were pretty sure that SOCAP10 would be a great fit for us.

We were right.

SOCAP10, hosted last week at the Fort Mason Center here in San Francisco, brought the Hoop close to 250 new lenders and another 250 advocates who picked up a laptop sleeve made by our producer partners at XS: a phenomenal organization based in Indonesia that works with trash pickers and local sewers.

We offered attendees the opportunity to pick up a laptop sleeve, dedicate a SOCAP-funded loan to help XS’s pickers and sewers improve their market access, or do both by funding a loan themselves. A huge number of people chose the third option, putting up their own money to fund the loan while also enjoying and showing off the bag, which was designed from Mitsubishi seat-cover material that XS diverted from a landfill. More people stepped up to also fund our other loans too, with our project with the Acopagro Chocolate Cooperative in Peru almost being filled by Day 3...

[Read more at JoinTheHoop.com]

The Pioneer Launch of the Hoop Fund

The Pioneer Launch of the Hoop Fund

We had a phenomenal launch event for the Hoop Fund here in San Francisco this month, with more than a hundred of our close friends and colleagues coming together for the unveiling our website and to see what we're doing with two of our founding partners: Indigenous Designs and Alter Eco.

With Alter Eco chocolate, quinoa, and rice for people to enjoy, and designer apparel from Indigenous Design to try on, we presented five loan projects for the communities behind all the fantastic products on display: from a seed bank for the grower’s of Alter Eco’s red jasmine rice in Thailand, to a hand knitting loom for the weavers of Indigenous sweaters in Peru. All in all we raised $1200 in 0% loans that night for those projects and three others, and we’re working hard to get those projects fully funded.

The Hoop Fund

We were excited about how enthusiastically people responded to our vision of “invested consumption”: how we each can invest in the makers of great products in the developing world, and create our own personal stories about how we turned our consumption into something more meaningful. “I want to invest in chocolate!” one attendee told me after sampling several pieces of Alter Eco’s organic Dark Velvet chocolate.

To read more, head on over to the Hoop!

Investing in a better world, great chocolate too...

www.jointhehoop.com

If you're in San Francisco this week, please join my colleagues and me for our friends & family unveiling of The Hoop Fund!

It will be a really fun evening of tasty treats and an opportunity to engage a great start-up project working to connect you to the makers of products you'll love, while also helping us get our first batch of projects started with our partners, Alter Eco and Indigenous Designs!

Please RSVP

All the best,
Patrick

  • When: Thursday, August 12, 6:30-8:30
  • Where: The Hub in SoMa, 901 Mission St, San Francisco
  • RSVP: Here or on Facebook
  • Share on Twitter: #theHoop and find us @Jointhehoop

Homestays Part 3 - During and After

Part 3 of a three part series on how to use homestays to jump-start a community-based entrepreneurial initiative. Also check out Part 1 and Part 2.

A window into the communityA window into the community

May 6th, 2006, the third day of my homestay in the Sri Lanka colony of the Indiramma Nagar slum cluster, next to the airport in Hyderabad, India. The mercury was pushing 46 degrees Celsius. No hint of the coming monsoon.

"Soja," my host Sultana ordered me. I didn't argue, the combination of the Indian summer and all the rice and spice I had just eaten made taking a nap look like the most sensible option. A well-intentioned ceiling fan was forcing hot air down onto me, evaporating the sweat below my skin and drying out the insides of my nose. I felt like I was drinking gallons of water yet never had to go to the bathroom.

Before starting my homestay with Sheik Baba and Sultana, I had a host of plans to learn local skills and reach out to people in the slums, but the sheer heat of the day had made me scale back my aspirations. I was still managing to get out and meet people in the community, but had to retreat to shadier spots whenever the sun was high in the sky, which was often. Making friends while doing something active like hauling trash, as I had in Nairobi, didn't seem like much of an option here.

In the meanwhile, my attempts to help out around the house had met with mixed success. For example, when the local taps turned on in the morning I had gone out to help Sultana haul water, but I almost botched the job when some joking neighbors tried to get me to pour the water down a sewage trench instead of into the family's water tank. Still my presence seemed to have bumped up Sultana's position in the subtle hierarchy around the public water taps, so maybe I was helping after all.

I lay down to rest as the kids settled in to watch a show on the family's TV: the electricity could be fickle, but they had access to lots of channels. In an hour my new friend Muneer was coming around to introduce me to someone who ran a small ice cream business, and then later we were going to his cousin's wedding. Along the way we would stop and visit some more local businesses and meet some of the rickshaw drivers.

Things hadn't turned out exactly like I had expected, but I guess that was to be expected too...

Deeper, better - building community & economy

In the face of energy shortage, of global warming, and of the vague but growing sense that we are not as alive and connected as we want to be, I think we’ve started to grope for what might come next. And just in time.
– Bill McKibben, “Deep Economy"

Fittingly enough, I picked up Deep Economy at a community book sale for a local library in Ithaca, NY. The book sale had an impressive selection and a "chat with your neighbor" kind of energy, and it wasn't long before I ended up in the business section trading recommendations with a couple of management professors from Cornell University.

“That’s a great book,” commented Jim, who researches leadership and ethics at Cornell. An older gentleman browsing nearby turned to join the conversation, shaking his head when he saw the cover, “Bill McKibben is a good writer. But he doesn’t know much about how economics work.”

Though I have never met McKibben, I don’t think he would have minded the comment much. McKibben’s 2007 bestseller isn't a treatise on how economics works, but instead explores a much more critical question: do our economics work for us? McKibben's answer is no, or more accurately, that our current economic models no longer serve us as well as they should, especially the driving paradigm that more is a good proxy for better.

Homestays Part 2 - Setup and Preparation

Part 2 of a three part series on how to use homestays to jump-start a community-based entrepreneurial initiative. You can read Part 1 here.

An alleyway in Indiramma NagarAn alleyway in Indiramma Nagar

"Can I talk to you about something?" Muneer asked me during one of our afternoon walks around the city.

It's May of 2006, the fifth week our BoP initiative with the Solae Company, and I was in the middle of a weeklong homestay in Indiramma Nagar - a cluster of slums by the Hyderabad airport. Muneer was a young Muslim resident who I had been introduced to on my first visit to the neighborhood. Every day I looked forward to his arrival at my hosts Baba and Sultana's home, a little wood and corrugated steel structure by the airport wall. Not only did Muneer's 5 PM visit herald the abatement of the sweat-boiling heat, but his near perfect English gave me someone to talk to, not to mention someone to explain to me what I may have done wrong. I recognized his question as a prelude to such an explanation.

"Of course," I replied, stepping to the side of the alley as a rickshaw rumbled by.

"What happened last night?" he asked.

Ah yes, that . . . Ilias and his brother. I told Muneer about Sultana encouraging me to go with the two boys, walking with them through the alleys to another home, pushing aside the front curtain, and then seeing the sudden reaction of the women and children lying on the floor – surprise, fear, anger. I had no idea what was going on but I knew it was wrong. I had bowed a quick apology and dragged the boys out the door, walking hurriedly back to my hosts.

"That naughty boy," Muneer replied after I finished describing what happened, "I told Ilias you could not stay with him, but he decided to take you home any way. It seems he told Sultana that his family invited you, but they had not." He was looking at his feet, "We don't enter people's homes here without permission." Not where I come from either.

I sighed. Navigating the cultural trips here was tougher than almost anywhere I'd ever been. Sure I had studied before heading to India, but the Hyderabadi slum was a tumult of Hindu and Muslim cultures; I didn't even know what to say when. I'm not sure what I would have done without Muneer, or Srini, who worked for our local partner SIDUR and who would occasionally drop by. Culturally, I was like a child: I knew nothing and I trusted everyone. Muneer and Srini had already helped me avoid getting entangled with one local politician who wanted to "adopt" me... now I had gotten in trouble because two children had wanted to do the same

We walked quietly for several moments, but then Muneer turned and gave me a reassuring look. "Do not worry," he told me, "Here is what we can do..."

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