Resources and tools

Posted Thu, 10/23/2008 - 16:44 by BRINQ Admin

Book recommendations

Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
(100% off)
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Sidestep industry boundaries, and make your competition irrelevant. Through numerous case studies (Starbuck's, Southwest Airlines, Curves, Cirque du Soleil, and more), Kim and Mauborgne provide a number of analytical tools to help you through the process of analyzing and growing new industries, aka "Blue Oceans". We've even adapted some of these tools to use during implementations of the BoP Protocol.